Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Adobe Campaign Business Practitioner Exam. Dive into flashcards and multiple choice questions, each complete with hints and explanations. Boost your readiness and ace the exam.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Why might a recipient have a click but not an open recorded in the tracking logs?

They viewed the delivery using the mirror page link
They forwarded the email to someone else who opened it
They received the delivery but didn't open it
They opened the delivery but didn't download images

The correct answer is: They opened the delivery but didn't download images

The correct answer highlights a scenario in which the recipient technically accessed the email content through a click, but due to specific settings regarding image loading, an open is not recorded in the tracking logs. Adobe Campaign tracks opens based on the automatic loading of images embedded within the email. If a recipient has image loading disabled, they may view the email's text content but won’t trigger the open tracking pixel that informs the system of the email being opened. However, if they click on a link within the email, that action is recorded even without the tracking pixel being activated. By understanding this, it becomes clear how a click can occur without a corresponding open, as it reflects the recipient's engagement with the content itself without triggering the open statistics due to their image settings.