Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Which of the following errors will cause an email address to immediately go into quarantine?

1. Insufficient sender permissions

2. User unknown

3. Invalid formatting of the email address

4. Multiple delivery failures

The correct answer is: User unknown

A user unknown error occurs when the email address being used is not recognized in the recipient database, often indicating that either the address does not exist or the associated user has been removed or deactivated. When this type of error is encountered, the email system treats it as a significant issue since it cannot deliver the message to a valid recipient. Consequently, to maintain the integrity of the email sending process and prevent further attempts to deliver to nonexistent addresses, the system places the email address into quarantine. This action helps in managing the sender’s reputation and ensuring compliance with email marketing best practices, which prioritize sending messages only to valid and confirmed email addresses. Quarantining such addresses prevents potential negative impacts from continued sending attempts. In contrast, the other options describe situations that may not directly result in immediate quarantine.