Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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What should you do when seeing a SPAM rule violation regarding the message only containing text/html MIME parts?

  1. Add an opt-out link to your content

  2. Add additional text content

  3. Add a text version of your email

  4. Review your subject line

The correct answer is: Add a text version of your email

When a SPAM rule violation occurs due to an email message containing only text/html MIME parts, it indicates that the email lacks a plain text version. This is important because many email clients and spam filters prefer or require emails to contain both HTML and plain text versions to ensure proper display and accessibility. Including a plain text version of the email allows recipients who may not be able to view HTML emails (due to email client limitations or personal preferences) to read the content. Additionally, having a plain text version can help improve deliverability and reduce the likelihood of the email being classified as spam. By addressing this issue and providing a text version of your email, you align with best practices for email marketing and can improve user experience while minimizing potential SPAM complaints.

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