Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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What is the sorting criterion when formatting a direct mail extraction file?

It will be randomized
Sorting criteria will be applied top to bottom
It will follow recipient preferences
All records will be included as is

The correct answer is: Sorting criteria will be applied top to bottom

The appropriate sorting criterion when formatting a direct mail extraction file is applied top to bottom. This means that records in the extraction file are organized in a specific order, often based on relevant fields such as recipient name, postal code, or other identifiers. This ordered format ensures that the recipients can be systematically processed, making it easier to manage subsequent steps such as printing the mail pieces and addressing envelopes. Organizing the data in a structured manner allows for efficient handling, especially when integrating this file into mailing systems or when analyzing data for targeted campaigns. The top-to-bottom approach enables businesses to maintain clarity and consistency in their data presentation, which is crucial in direct mail marketing. In contrast, other approaches, such as including all records in their original order or randomizing them, might complicate processing and jeopardize delivery accuracy.