Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

What is the recommended method for scheduling a recurring campaign with multiple workflows and deliveries?

1. Use a scheduler activity in the workflows

2. Use the execution schedule in the campaign

3. Use wait activities in the workflows

4. Use the deliveries' schedule properties

The correct answer is: Use a scheduler activity in the workflows

Using a scheduler activity in the workflows is the recommended method for scheduling a recurring campaign with multiple workflows and deliveries because it allows for precise control over when each workflow within the campaign is executed. The scheduler activity can be set to trigger at specific intervals or times, ensuring that the workflows run as intended according to the campaign's requirements. This method simplifies the management of multiple workflows by centralizing their execution timing, making it easier to maintain a consistent and organized schedule. It also provides flexibility in defining complex scheduling scenarios, which is particularly advantageous when dealing with campaigns that involve various components and require coordination among them. While other options may offer some functionality related to scheduling, they do not provide the same level of control and flexibility. For instance, using the campaign's execution schedule may not accommodate the specific needs of individual workflows effectively. Wait activities in the workflows can be useful for pacing within a single workflow but do not set recurring schedules for the campaign as a whole. Finally, the deliveries' schedule properties could manage individual delivery timings but would not be ideal for coordinating multiple workflows in a recurring campaign. Thus, the scheduler activity is the optimal choice for this scenario.