Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Adobe Campaign Business Practitioner Exam. Dive into flashcards and multiple choice questions, each complete with hints and explanations. Boost your readiness and ace the exam.

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What does the delivery activity typically involve in a campaign workflow?

Planning the campaign budget.
Sending targeted communications to recipients.
Monitoring social media responses.
Creating content for blogs.

The correct answer is: Sending targeted communications to recipients.

The delivery activity in a campaign workflow primarily centers around sending targeted communications to the intended recipients. This involves utilizing the data collected on the audience to ensure that the messages delivered are relevant and effective, enhancing the chances of engagement and response from recipients. This part of the workflow is crucial because it actually executes the campaign strategy by disseminating the crafted messages, whether through email, SMS, or other channels, based on the targeting criteria defined in the earlier stages of the campaign planning. While the other activities listed are integral to a comprehensive marketing strategy, they do not directly pertain to the delivery of campaign messages. Planning the campaign budget is foundational to ensuring resources are allocated efficiently, monitoring social media responses relates to engagement tactics following delivery, and creating content for blogs focuses on content marketing efforts rather than direct communication delivery, making them distinct from the core function of the delivery activity in a campaign workflow.