Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

What can you not do with the direct mail delivery editor?

1. Edit the mailing list

2. Edit the creative

3. Schedule deliveries

4. Track delivery status

The correct answer is: Edit the creative

The direct mail delivery editor is designed to handle specific aspects of creating and managing a direct mail campaign. Editing the creative refers to making changes to the design, images, and content of the mail piece itself. While you can manage many components within a direct mail campaign, the creative elements typically require separate design tools or software before you can bring them into the direct mail delivery editor for final assembly and scheduling. On the other hand, the direct mail delivery editor allows for actions such as editing the mailing list, which involves selecting and modifying the audience to whom the mail will be sent. Additionally, you can schedule deliveries, setting the timing for when the mail should be dispatched, and you can track delivery status to monitor how well the campaign is performing and whether it has reached the intended recipients. Therefore, the correct choice highlights a limitation of the direct mail delivery editor in relation to the broader campaign management tasks involved in direct mail marketing.