Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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In a split activity, if the total number of records out is less than in, what can you set to account for the missing?

Generate complement
Set a delayed delivery
Review the targeted audience
Increase the number of records

The correct answer is: Generate complement

In a split activity, when the total number of records processed out is less than the number of records processed in, using the "Generate complement" feature is a strategic solution. This feature allows you to automatically fill in the missing records by creating a complement group. This means any records that did not receive a specific treatment or condition can be included as part of the outbound message or process. This approach is particularly beneficial for maintaining balance and ensuring that all intended recipients are accounted for, enhancing the overall effectiveness of the marketing campaign. By generating a complement, you can ensure that all segments of your audience are considered, which is essential for campaigns that aim for thorough and inclusive outreach. The other options do not directly address the need for compensating for missing records in a split activity. Delayed delivery might allow more time for processes but does not rectify the imbalance; reviewing the audience targets the input but not the discrepancy; increasing the number of records could work in some contexts but does not resolve the issue of missing records that should have been included from the start.